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Dive into a collection of past posts and rediscover timeless content.

The Secret to Loyal Supporters: Customer Experience Explained

The Secret to Loyal Supporters: Customer Experience Explained

It’s not just ads or sales. Discover the real meaning of marketing — value, customers, and lasting relationships.

Dec 5, 2025

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4 min read

Rethink Value: The Service-Dominant Logic Explained

Rethink Value: The Service-Dominant Logic Explained

Why modern marketing is no longer about products — it’s about relationships, experiences, and co-creating value.

Dec 4, 2025

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5 min read

Set Clear Goals, Get Clear Results: The DAGMAR Framework

Set Clear Goals, Get Clear Results: The DAGMAR Framework

Learn how to define, measure, and improve your advertising and campaign effectiveness with a proven goal-setting model.

Dec 3, 2025

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4 min read

How Supporters Move From Awareness to Action: The Hierarchy of Effects Model

How Supporters Move From Awareness to Action: The Hierarchy of Effects Model

The step-by-step journey people take before they donate, volunteer, or support your cause.

Dec 2, 2025

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5 min read

What Is the Elaboration Likelihood Model? A Simple Guide for Charities

What Is the Elaboration Likelihood Model? A Simple Guide for Charities

It’s not just ads or sales. Discover the real meaning of marketing - value, customers, and lasting relationships.

Dec 1, 2025

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5 min read

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